What does it mean to say, I’m That Jew?

For Israeli advocate and creative director Eitan Chitayat, it started as a declaration of identity and became a viral campaign celebrating Jews who are proud, visible, and unapologetically themselves.

The I’m That Jew™ Vintage Hat brings the original design to a relaxed, washed cotton hat with the trademark phrase embroidered on the front. Each hat has subtle variations in its vintage finish, so no two are exactly alike.

I’m That Jew. And proud of it.