Ecommerce, Merch & Digital Strategy

Work With Poppy Lane

You have something you want to sell.
Let's figure out how.

Maybe you have an established brand and people keep asking for merch, but you have no interest in becoming an ecommerce expert.

Maybe you already have a store, but it could be working a whole lot harder.

Or maybe you need 200 shirts for a fundraiser and would really prefer not to spend the next month collecting sizes and Venmo payments.

I've done all of the above.

You don't need to start with your own store, a giant collection or a garage full of inventory.

For brands that are a fit for Poppy Lane, we can start here. We'll figure out what makes sense to sell, create a small collection and get it in front of real customers. I’ll handle the ecommerce and figure out fulfillment. You keep doing whatever made people care about your brand in the first place.

If it grows, we grow it. That might mean more products, a bigger collection or eventually a store of your own.

Maybe your catalog has gotten messy. Your products aren't easy to find. Your navigation doesn't make sense anymore. Your product pages need work. You're doing things manually that shouldn't be manual. Or you know something isn't working, but you're not entirely sure what.

This is the stuff I love.

I can help with platform strategy and optimization, catalog structure, taxonomy and metafields, merchandising, product pages, SEO, navigation and search, print-on-demand and fulfillment, analytics, migrations and the systems behind all of it.

That can be a one-time audit or project. Or I can stick around and help run the commerce side of the business.

You have options.

If you want people to order individually, I can build a simple online store with no inventory for you to buy upfront and no boxes of shirts taking over someone's house. People order what they want and their orders ship directly to them.

If you need everything at once, bulk ordering may make more sense. Orders of 25+ can bring some tees down to around $8 each.

Schools, teams, synagogues, nonprofits, community organizations, events. Tell me what you're trying to do and we'll figure out the easiest way to do it.

I've spent more than 20 years building digital products, platforms, content businesses and ecommerce experiences.

So if your problem doesn't fit neatly into one of the boxes above, that's okay. Tell me what you're working on.

Some Things I've Built

Man squatting in a snowy landscape wearing a black t-shirt with text.

I'm That Jew™

Creative Partnership · Commerce

Building the business behind the ideas.

What started with a few shirts became an ongoing partnership spanning product, ecommerce, merchandising, launches, and whatever Eitan thinks up next.

Storied

Web · Digital strategy · Commerce

Turning a big idea into a digital home.

I worked with Storied to define its digital experience, build its website, and create a foundation that can grow alongside its live events, curriculum, content, and commerce.

The Meesh Mall

Commerce · Digital Chaos Wrangler

Making a good Meesh brand operate like a very good store.

I work with Meesh Meesh on ecommerce strategy, merchandising, product organization, and the systems behind a growing catalog, without sanding off what makes the brand fun in the first place.

A smiling man with a beard and a white kippah stands in a wooden synagogue or chapel, wearing a black blazer over a white button-down shirt.

Jewish School Leadership Enterprise

Digital strategy · UX · Web

Making a complicated education program easier to understand.

I helped JSLE rethink its digital experience around the people it serves, simplifying the content and user journeys before rebuilding the site on a new platform.