What does it mean to say, I’m That Jew?

For Eitan Chitayat, it began as a declaration of identity: proud, visible, unapologetically Jewish. What started as a viral campaign became a rallying cry for Jews around the world to show up as themselves and for each other.

The I’m That Jew™ Hoodie takes that declaration and makes it something you can practically live in. Comfortable, unmistakable, and decidedly not interested in blending in.

I’m That Jew. And proud of it.