What does it mean to say, I’m That Jew?

For Israeli advocate and creative director Eitan Chitayat, it started as a declaration of identity and became a viral campaign celebrating Jews who are proud, visible, and unapologetically themselves.

The I’m That Jew™ Heavyweight Long Sleeve T-Shirt brings the original design to a substantial, garment-dyed long sleeve with a relaxed unisex fit and soft, lived-in feel.

I’m That Jew. And proud of it.