What does it mean to say, I’m That Jew?

For Eitan Chitayat, it began as a declaration of identity: proud, visible, unapologetically Jewish. What started as a viral campaign became a rallying cry for Jews around the world to show up as themselves and for each other.

The I’m That Jew™ Zip Hoodie puts that declaration on an easy, everyday layer you can throw on and take anywhere. Zip it up. Wear it open. Either way, there’s no hiding who you are.

I’m That Jew. And proud of it.