What does it mean to say, I’m That Jew?

For Eitan Chitayat, it began as a declaration of identity: proud, visible, unapologetically Jewish. What started as a viral campaign became a rallying cry for Jews around the world to show up as themselves and for each other.

The I’m That Jew™ Distressed Hat puts those three words front and center on a worn-in, lived-in take on the classic baseball cap. Because the hat can look vintage. The message decidedly isn’t.

I’m That Jew. And proud of it.

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