What does it mean to say, I’m That Jew?

For Eitan Chitayat, it began as a declaration of identity: proud, visible, unapologetically Jewish. What started as a viral campaign became a rallying cry for Jews around the world to show up as themselves and for each other.

The I’m That Jew™ Mug brings that declaration to your morning coffee, afternoon tea, or whatever gets you through the day. Jewish pride, served by the cup.

I’m That Jew. And proud of it.