What does it mean to say, I’m That Jew?

For Eitan Chitayat, it began as a declaration of identity: proud, visible, unapologetically Jewish. What started as a viral campaign became a rallying cry for Jews around the world to show up as themselves and for each other.

The I’m That Jew™ Youth T-Shirt is for the next generation already learning what those three words can mean: knowing who you are, knowing where you come from, and being proud to say it out loud.

I’m That Jew. And proud of it.