Strategy & Consulting
Need Another Brain in the Room?
I’ve spent more than 20 years building digital products, platforms, content businesses, and commerce experiences. Now I work selectively with founders, brands, and organizations that need help figuring out what they’re building, what’s getting in the way, and what to do next.
Sometimes that means a website. Sometimes it absolutely does not.
You know something isn't working.
Your website, product, content, commerce, or customer experience has gotten complicated, and you need someone to figure out what’s wrong, what matters, and what to do next.
You have an idea, but not quite a plan.
I can help turn the giant pile of thoughts, requirements, constraints, and “wouldn’t it be cool if…” into something you can actually build.
You’re building something new.
From positioning and information architecture to product strategy and launch planning, I can help connect the big idea to the actual experience.
You need someone who can see the whole thing.
Brand. Product. Content. Technology. Operations. Customer experience. They don’t live in separate boxes, and I don’t tend to think about them that way.
Digital Strategy
Product strategy, roadmaps, audits, prioritization, information architecture, and figuring out what you should actually build.
Web & Commerce
Site strategy, ecommerce, UX, content structure, platform decisions, redesigns, migrations, and optimization.
Content & Brand
Editorial strategy, positioning, messaging, content systems, and connecting what a brand says with how the digital experience actually works.
Fractional / Advisory
Ongoing strategic support for teams that need senior product and digital leadership without another full-time executive.
I don’t have a fixed consulting package because the problems usually aren’t fixed either.
Some projects are focused engagements. Some turn into ongoing advisory relationships. Sometimes you just need someone to come in, untangle the thing, and hand it back to you in much better shape.
We’ll figure out what makes sense.
Current Big Ideas & Projects
I'm That Jew™
Creative Partnership · Commerce
Building the business behind the ideas.
What started with a few shirts became an ongoing partnership spanning product, ecommerce, merchandising, launches, and whatever Eitan thinks up next.
Storied
Web · Digital strategy · Commerce
Turning a big idea into a digital home.
I worked with Storied to define its digital experience, build its website, and create a foundation that can grow alongside its live events, curriculum, content, and commerce.
The Meesh Mall
Commerce · Digital Chaos Wrangler
Making a good Meesh brand operate like a very good store.
I work with Meesh Meesh on ecommerce strategy, merchandising, product organization, and the systems behind a growing catalog, without sanding off what makes the brand fun in the first place.
FIELD
Founding Partner · Operations & Strategy
Building the infrastructure behind a big idea.
I’m a founding partner of FIELD, a collective bringing Jewish creatives together to collaborate, build, and amplify one another’s work. I focus on turning the vision into something that can actually operate and grow.
Jewish School Leadership Enterprise
Digital strategy · UX · Web
Making a complicated education program easier to understand.
I helped JSLE rethink its digital experience around the people it serves, simplifying the content and user journeys before rebuilding the site on a new platform.
Tell me what you're building, what's not working, or what you haven't quite figured out yet.