About
What does it mean to say, I’m That Jew?
For Israeli advocate and creative director Eitan Chitayat, it started as a declaration of identity and became a viral campaign celebrating Jews who are proud, visible, and unapologetically themselves.
The I’m That Jew™ Women’s T-Shirt brings the original design to a heavyweight, garment-dyed tee with a relaxed, boxy fit and soft, lived-in feel.
I’m That Jew. And proud of it.
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