What does it mean to say, I’m That Jew?

For Eitan Chitayat, it began as a declaration of identity: proud, visible, unapologetically Jewish. What started as a viral campaign became a rallying cry for Jews around the world to show up as themselves and for each other.

The I’m That Jew™ Retro Trucker Hat puts those three words right where they can be seen. Embroidered, unmistakable, and perhaps a little less subtle than your average trucker hat.

I’m That Jew. And proud of it.