What does it mean to say, I’m That Jew?

For Eitan Chitayat, it began as a declaration of identity: proud, visible, unapologetically Jewish. What started as a viral campaign became a rallying cry for Jews around the world to show up as themselves and for each other.

The I’m That Jew™ 5-Pin Set gives you five opportunities to make the point. Wear one. Wear five. Give a few to your fellow Jews. Jewish pride is better when you share it.

I’m That Jew. And proud of it.