Collection: I'm That Jew™ by Eitan Chitayat

I’m That Jew™️ started with a single video in 2015. Just one. Created by Eitan Chitayat, it struck a chord and has since been watched over 15 million times. What began as a personal expression of Jewish pride has grown into a global movement, seen over 250 million times and counting. It’s a celebration of the richness, resilience, and diversity of Jewish identity.

This collection isn’t just merch. It’s a statement: Jews can be anything, but invisible isn’t one of them. We own our identity—now and forever.

A portion of the proceeds supports Ten Gav, helping Israeli individuals and families in need.