Collection: I'm That Jew™ by Eitan Chitayat
I’m That Jew™️ started with a single video in 2015. Just one. Created by Eitan Chitayat, it struck a chord and has since been watched over 15 million times. What began as a personal expression of Jewish pride has grown into a global movement, seen over 250 million times and counting. It’s a celebration of the richness, resilience, and diversity of Jewish identity.
This collection isn’t just merch. It’s a statement: Jews can be anything, but invisible isn’t one of them. We own our identity—now and forever.
A portion of the proceeds supports Ten Gav, helping Israeli individuals and families in need.

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All Heart Women's Muscle Tank
Vendor:Eitan ChitayatRegular price $28.00 USDRegular priceUnit price / per -
All Heart Ceramic Coffee Mug
Vendor:Eitan ChitayatRegular price From $15.00 USDRegular priceUnit price / per -
Graffiti "That Proud & Unapologetic Jew" Lightweight Hoodie
Vendor:Eitan ChitayatRegular price $65.00 USDRegular priceUnit price / per -
Graffiti "That Proud & Unapologetic Jew" Zip Hoodie
Vendor:Eitan ChitayatRegular price $72.00 USDRegular priceUnit price / per -
Smallest Nation. Largest Family. Women's Crop Hoodie
Vendor:Eitan ChitayatRegular price $65.00 USDRegular priceUnit price / per -
To Life, To Life... Unisex Lightweight Hoodie
Vendor:Eitan ChitayatRegular price $65.00 USDRegular priceUnit price / per -
Chai Heavyweight Unisex Hoodie
Vendor:Eitan ChitayatRegular price $65.00 USDRegular priceUnit price / per -
All Heart Lightweight Unisex Hoodie
Vendor:Eitan ChitayatRegular price $65.00 USDRegular priceUnit price / per -
All Heart Unisex Short Sleeve Tee
Vendor:Eitan ChitayatRegular price $36.00 USDRegular priceUnit price / per -
Chai Women's Racerback Tank
Vendor:Eitan ChitayatRegular price $28.00 USDRegular priceUnit price / per -
Star of One Button Pins
Vendor:Eitan ChitayatRegular price From $14.00 USDRegular priceUnit price / per -
I'm That Jew™ Classic Fit Sweatshirt
Vendor:Eitan ChitayatRegular price $60.00 USDRegular priceUnit price / per -
I'm That Jew™ Define Who You Are Jew Vertical Bar Necklace
Vendor:Miriam Merenfeld + Eitan ChitayatRegular price From $160.00 USDRegular priceUnit price / per -
I'm That Jew™ Rubber Case for AirPods®
Vendor:Eitan ChitayatRegular price $36.00 USDRegular priceUnit price / per -
I'm That Jew™ Women's Muscle Tank
Vendor:Eitan ChitayatRegular price $28.00 USDRegular priceUnit price / per -
Graffiti "That Proud & Unapologetic Jew" Long Sleeve Tee
Vendor:Eitan ChitayatRegular price $36.00 USDRegular priceUnit price / per -
Smallest Nation. Largest Family. Lightweight Unisex Hoodie
Vendor:Eitan ChitayatRegular price $65.00 USDRegular priceUnit price / per -
To Life, To Life... Unisex Short Sleeve Tee
Vendor:Eitan ChitayatRegular price $36.00 USDRegular priceUnit price / per -
All Heart Long Sleeve Hoodie
Vendor:Eitan ChitayatRegular price $42.00 USDRegular priceUnit price / per -
Chai Ceramic Coffee Mug
Vendor:Eitan ChitayatRegular price From $15.00 USDRegular priceUnit price / per -
Chai Organic Cotton Tote Bag
Vendor:Eitan ChitayatRegular price $28.00 USDRegular priceUnit price / per -
I'm That Jew™ Long Sleeve Hoodie
Vendor:Eitan ChitayatRegular price $42.00 USDRegular priceUnit price / per -
Graffiti "That True Friend of a Jew" Short Sleeve Tee
Vendor:Eitan ChitayatRegular price $36.00 USDRegular priceUnit price / per -
Graffiti "That Always There Friend of a Jew" Short Sleeve Tee
Vendor:Eitan ChitayatRegular price $36.00 USDRegular priceUnit price / per -
Star of One Coin Necklace
Vendor:Miriam Merenfeld + Eitan ChitayatRegular price From $140.00 USDRegular priceUnit price / per -
I'm That Jew™ Unisex Heavyweight Hoodie
Vendor:Eitan ChitayatRegular price $65.00 USDRegular priceUnit price / per -
I'm That Jew™ Unisex Full-Zip Hoodie
Vendor:Eitan ChitayatRegular price $72.00 USDRegular priceUnit price / per -
I'm That Jew™ Women's Racerback Tank
Vendor:Eitan ChitayatRegular price $28.00 USDRegular priceUnit price / per -
I'm That Jew™ Unisex Muscle Tank
Vendor:Eitan ChitayatRegular price $28.00 USDRegular priceUnit price / per -
I'm That Jew™ Magnet
Vendor:Eitan ChitayatRegular price From $10.00 USDRegular priceUnit price / per -
Graffiti "That Proud & Unapologetic Jew" Women's Muscle Tank
Vendor:Eitan ChitayatRegular price $28.00 USDRegular priceUnit price / per -
Graffiti "That Proud & Unapologetic Jew" Hoodie
Vendor:Eitan ChitayatRegular price $72.00 USDRegular priceUnit price / per -
Smallest Nation. Largest Family. Classic Fit Sweatshirt
Vendor:Eitan ChitayatRegular price $60.00 USDRegular priceUnit price / per -
To Life, To Life... Women's Relaxed V-Neck Tee
Vendor:Eitan ChitayatRegular price $36.00 USDRegular priceUnit price / per -
To Life, To Life... Classic Fit Sweatshirt
Vendor:Eitan ChitayatRegular price $60.00 USDRegular priceUnit price / per -
To Life, To Life... Unisex Long-Sleeve Tee
Vendor:Eitan ChitayatRegular price $36.00 USDRegular priceUnit price / per