'That' Original Jew
Eitan Chitayat
Our collaboration with Israeli advocate Eitan Chitayat celebrates unapologetic Jewish pride. Known for viral phrases like “I’m That Jew,” “Shalom Motherfucker,” and “Star of One,” his work honors strength, authenticity, and visibility.
Explore collections like I’m That Jew, Chai, All Heart, Chutzpah, and more—each designed to express who you are, boldly and proudly.
A portion of proceeds supports Ten Gav, helping Israeli individuals and families in need.
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"Shalom Motherfucker" Canvas Tote Bag -
I'm That Jew™ Vintage Denim Tee -
I'm That Jew™ Women's Racerback Tank -
"That Proud & Unapologetic Jew" Ceramic Mug -
I'm That Jew™ Crop Hoodie -
"Shalom Motherfucker" Women's Muscle Tank -
"Chai" Ceramic Mug -
"Star of One" Hoodie -
"To Life, To Life..." Women's Crop Hoodie -
"Chutzpah" Short Sleeve Tee -
I'm That Jew™ Poster -
I'm That Jew™ Youth Short Sleeve Tee -
"All Heart" Short Sleeve Tee -
"All Heart" Lightweight Hoodie -
"All Heart" Ceramic Mug -
"To Life, To Life..." Lightweight Hoodie -
"Smallest Nation. Largest Family." Women's Crop Hoodie -
"That Proud & Unapologetic Jew" Women's Muscle Tank -
I'm That Jew™ Youth Sweatshirt -
"Star of One" Coin Necklace -
"Shalom Motherfucker" Sweatshirt -
I'm That Jew™ Oversized Tee -
"All Heart" Women's Muscle Tank -
I'm That Jew™ Women's Fitted Racerback Tank
