{"product_id":"alfred-wertheimer-elvis-birth-of-rock-and-roll","title":"Alfred Wertheimer. Elvis and the Birth of Rock and Roll","description":"\u003cp\u003eWell, they said you was high-classed...\u003c\/p\u003e\n\u003cp\u003eIn 1956, Elvis Presley was 21 years old and standing on the edge of becoming one of the most famous people in the world. Photographer Alfred Wertheimer happened to be there.\u003c\/p\u003e\n\u003cp\u003eWertheimer was originally assigned to photograph a young RCA recording artist who was still unfamiliar enough that he could move through train stations, diners, backstage hallways, and city streets without an entourage. What followed was extraordinary access to Elvis during the year everything changed.\u003c\/p\u003e\n\u003cp\u003eThe photographs are remarkable not because they show us the Elvis we already know, but because so many of them don't. He's rehearsing. Waiting. Traveling. Fixing his hair. Performing for increasingly enormous crowds. Kissing a woman backstage. Singing to a basset hound on television. And, eventually, leaving for the Army.\u003c\/p\u003e\n\u003cp\u003eWertheimer caught the strange in-between: Elvis Presley was still a person, but Elvis was already becoming an idea.\u003c\/p\u003e\n\u003cp\u003eThat's what makes this book so good. You know how the story ends. These photographs let you watch it begin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHardcover\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e192 pages\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e5.5\" × 7.7\"\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWeight: 0.95 lb\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEnglish-language edition\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePhotography by Alfred Wertheimer\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eContributing author: Robert Santelli\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEdited by Chris Murray\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePublished by TASCHEN\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eISBN: 978-3-8365-9708-1\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TASCHEN","offers":[{"title":"Default Title","offer_id":53965380550972,"sku":"9783836597081","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0885\/3467\/9868\/files\/alfred-wertheimer-elvis-birth-of-rock-and-roll-book-cover.png?v=1789065005","url":"https:\/\/sweetpoppylane.com\/products\/alfred-wertheimer-elvis-birth-of-rock-and-roll","provider":"Poppy Lane","version":"1.0","type":"link"}