Eitan Chitayat

Our collaboration with Israeli advocate Eitan Chitayat celebrates unapologetic Jewish pride. Known for viral phrases like “I’m That Jew,” “Shalom Motherfucker,” and “Star of One,” his work honors strength, authenticity, and visibility.

Explore collections like I’m That Jew, Chai, All Heart, Chutzpah, and more—each designed to express who you are, boldly and proudly.

A portion of proceeds supports Ten Gav, helping Israeli individuals and families in need.